Walmarts move toward Electronic Check Out Stations

In the book excerpt,Why Good Companies Fail to Thrive in Fast Moving Industries, I would like to focus on, "Technology Supply does not equal market demand" I take this concept and apply it to Walmart and their new strategy to offer a service in which they are, offering, "products [and services] whose features and functionality closely match market needs today often follow a trajectory of improvement by which they overshoot mainstream market needs tomorrow." More specifically, a recent Fox Business article, "Walmart Tests Self Check Out Only Stores" stated, "A spokesperson for the company told FOX Business that Walmart Supercenter Store #359 is removing its conveyor belt lanes and replacing them with self-checkout counters. The goal is to see if the increased use of self-checkout will speed up purchases while providing a safer experience for shoppers through less interaction." In the short run this maybe a adaptive solution to the COVID-19 crisis, however, this could be problematic in the sense that its forcing the consumer to adhere to technology innovations that may not be applicable or can contribute to a poor customer experience on behalf of shoppers. It's built in assumptions is limiting such that the shoppers would be able-bodied or tech-savvy. This could be more drawbacks that any proposed benefits due to consumer experience for a innovation that is more reflective of shifting values than application.