McKinsey’s “The global forces inspiring a new narrative of
progress” calls for a new societal deal, to put external engagement at the
forefront of business strategies. Factoring socioeconomic trends into business
strategies will be crucial to not only drive revenue but for employment. McKinsey
mentioned this subject but explained how current trends affect an individual’s
bottom line, not how they will affect businesses' needs for employees.
This reminded me of Francois Bourguignon’s The
Globalization of Inequality, where he explains that innovation and
automation have resulted in a “barbell-shaped” job market with strong demand
for high and low skilled workers, but a hollowing out of middle-skilled
workers, i.e., manufacturing jobs. Further, Erik Bryjolfsson, Director of the
MIT Initiative on the Digital Economy, sees a “winner-take-all” effect in today’s
economy; conventional capital has shifted from physical resources to the ideas
behind innovative new products and successful business models. This has created
an employment market that is subject to a skills premium where growing demand
outweighs the supply of highly skilled workers.
My point here is that the people in the middle of the “barbell”
will be worse off, while companies will pay hefty premiums for highly skilled
workers, affecting their margins. Yes, job automation will play a role in this,
but I am still unconvinced that there will be massive job automation over an
extended period. Coming from a process improvement role where job automation
was one of my core functions, automating jobs away is extremely difficult.
People are resilient and will not hand over the knowledge you need to automate
their function, or will only allow slight tweaks to reduce measured work hours.
However, this was in an investment bank, which is much different than automation
within physical product delivery. Regardless, McKinsey’s “Jobs Lost, Jobs
Gained” claims that we may see an increase in net jobs as consumption rises.
My take away is that business strategy must factor in employment
and weigh the risks and rewards of hiring at a premium, employee development
programs, and automation costs vs. human capital costs. Without understanding factors
like these, businesses will not be able to use external engagement to their
advantage, missing an opportunity to expand.
References:
- Rotman, David. “Technology and Inequality.” MIT Technology Review. Oct 21, 2014. https://www.technologyreview.com/s/531726/technology-and-inequality/.
- Bourguignon, Francois. The Globalization of Inequality. Princeton, New Jersey.: Princeton University Press, 2015.
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