An article entitled, “A Call to the Future, The New Air
Force Strategic Framework”1 has been sitting in my read list since
the latest edition of Air and Space Power Journal was published a few months
ago. After reading Harvard Business
Review article, “Your Strategy Needs a Strategy”2 I decided to read it
and see how the new Air Force strategic framework compared with the concepts in
the HBR piece.
It was interesting to note that while
the authors of the HBR article define four distinct strategic styles best
suited for the operational environment an organization finds itself in, most
companies chose only two of the styles, the classical and visionary styles, ignoring
or misreading factors that may make either the adaptive or innovative styles a
better fit for their circumstances. The factors
that need to be considered are how predictable is the environment you compete
in and to what extent you or your competitors can influence that
environment. Based on the answer to these
questions, an organization should adopt a strategic style that allows it to
plan and execute optimally. Those that
do, outperform other organizations in their sector.
Gen Mark A. Welsh III, describes
the Air Force’s environment as one that is both highly unpredictable and malleable. Based on this environment, the Air Force
should be following an innovative strategy style. However, because there are well reasoned
limitations on the extent that the Air Force can shape its future environment
(legal, political, fiscal), the strategic style outlined is more of an adaptive
approach. Other actors in the
environment may be able to rapidly change the competitive landscape through
technological breakthroughs or less operational restrictions. The Air Force Strategic Framework is to
develop an organization that is agile and can meet these challenges as they
arise. Traditionally, it has been difficult
for the military in general and the Air Force specifically to rapidly develop
and field new capabilities and this is a key focus of the new strategy that
will involve fostering change both within the organization and with the Air
Force’s many external partners.
1. Welsh, Mark A.
III, “A Call to the Future, The New Air Force Strategic Framework”, Air and
Space Power Journal, May/June 2015.
2. Reeves, Martin,
Claire Love, and Phillip Tillmans, “Your Strategy Needs a Strategy”, Spotlight
on Strategy, Harvard Business Review, September 2012.
Ted Anderson, tbanders
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