In reading “The Seven
ways to Fail Big” by Paul B. Carroll and Chunka Mui it came to my attention that executives
need to be extremely thoughtful and judicious when considering growth strategies
for their organization. As highlighted in the article, there are many ways in
which strategies can fail and fail big. I believe it is imperative for organizations
to stay true to their core capabilities while actively monitoring market
changes. Additionally, I think it is important to develop processes and
procedures that will allow you to adapt to any unexpected changes that may
occur in your industry or market. Being proactive and trying to manage the unexpected
is a great way to help your organization thrive and remain stable even in volatile
markets. Also, when considering acquisition and/or roll ups it is important to fully
understand all aspects of the organization and not just its assets.
As stated in the article, many organizations fall prey to partnering or
acquiring firms that have complementary strengths. This can become an issue when
trying to introduce the new employees to an environment where there are
different systems and a different corporate culture. I have seen this first hand at my current
organization and the acquisition of another large value added reseller is not
going well.
Like stated in the article, the new employees have been resisting many
of the changes and some have even quit their jobs all together. My company did
not have a defined plan in place to manage this acquisition and as a result
there have been a lot of frustrated people. While the acquisition of smaller
firms has worked for them in the past, this acquisition has been a real
challenge. I believe it is largely due to the size of the company. There has
been little to no direction from management and everyone is feeling neglected. My
company did not do a good job of understanding this organization and its
systems in advance of the acquisition.
To complicate things further, we have been asked to start selling new solutions
that do not fit into our core competencies. While this may be a good growth
strategy in some cases, our customers have not expressed any interest in these
new solutions. Based on the the article, I think the executives of my organization
may be overlooking some major red flags. They have been encouraging us to sell
new products to existing customers which has not been successful. Also, they
have been acquiring a lot of smaller firms in an effort to grow market share
which has created a variety of other complications for everyone.
Overall, I think my company should stay true to the core competencies
that we have offered for years. Also, a more thorough analysis of future acquisitions
should be conducted as well. Lastly, we should have a procedure in place for
new employees. This would help alleviate a lot of the frustration they are
currently experiencing with the new culture and systems.
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