The
article “Bring Science to The Art of Strategy” systematically lays out the
entire steps when designing the new innovative strategies based on the
hypothesis-driven methodology. The strategists should move the focus from the
facial issues to the root causes and different solution choices with various possibilities.
By listing the conditions and barriers, companies can evaluate trade-offs and
then set the priorities to scientifically verify the conditions through all
sorts of tests before making the final decision. “In this way, this approach
takes the strategy-making process from the merely rigorous (or unrealistically
creative) to the truly scientific.”
All
the steps not only align with the tool kits and methodology that consulting
firms apply for each strategy project, but also provide me with many details
and thinking-process I have never though before. It is very interesting to find
the interconnection of those key takeaways with my past experience of designing
high-level big data development strategy proposal for a local Chinese province.
The
client is a local Chinese province located in inner land China. The province
already had massive big data infrastructure such data center but needed a large
amount of high-level big data companies to enter the market and become a real
big data province. The local government had no realistic plan, industry
exposure or global networking resources, but only the ultimate goal. It was our
job that to come up with a realistic development five-year plan after two-month
project period.
The
early stage of the project was all about high-level strategic planning exactly
like the article. Several details match with the principles and steps discussed
in the article. For example:
- The brainstorming session last for a week which was long enough for us to reach a strategic and creative consensus that big data industry can only be built on other “physical” industries, or it would have no value and sustainability. Then the choice was which traditional industries are suitable for big data transformation.
- We then examined client’s supporting industries to see which possibilities we had. We paid special attention to both traditional strong industries such as white wine and agriculture industries, and relatively new arenas such as traveling and education.
- After having the available industry list, the manager led us to list the conditions for a successful big data transformation. For example, the industry shall be growing and have potential value for big data technologies and applications to add on. The industry also needed lead players to quickly cooperate with big data companies.
- We identified several major potential barriers such as lack of qualified big data workers, difficulty for people to apply big data model and long payoff period for some particular industries.
- We refined our market research by further connecting conditions with barriers to see how they interacted. Our research team helped us to design survey and interview questions to conduct the on-site tests before deciding which industries to dig deeper to find the detailed action plan.
This
scientific methodology worked very well in that project as it provided a nice framework
to reach a proved decision. It was also interesting to see many senior
consultants play with this framework based on their rich project experience.
For example, when speaking of the test of workforce shortage, one of my
colleague quickly responded that we should take a look at how railway runs
between this province and near costal big cities where the large human capital
locates. Overall, I am very glad to understand this big picture better.
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