President
Trump’s Promise of Reshoring could be reading from the script of “Creating
Shared Value”
Reshoring Initiative, a US-based Non-profit
organization defines Reshoring as “the practice of bringing manufacturing and
services back to the U.S. from overseas”.[1]
Throughout his campaigns, President Trump promised
American voters that he would bring back manufacturing jobs to the US. If the protectionist
trade tariffs imposed by his government are anything to go by, he is living up
to this promise. Interestingly, there is a tide of companies that moved their
manufacturing concerns offshore that are now consolidating their businesses
back to the US. But rather than as a response to the president’s vision for the
country, their change in strategic direction appears to be informed by concerns
such as protection of intellectual property, increasing cost of labor in the
countries where their manufacturing operations are currently based, environmental
degradation, quality concerns, lack of specialized labor in the offshore
locations and a host of other non-political reasons. [2] My suspicion
is that politicians, particularly the President, will claim the credit of
returning jobs to America any way.
Of greater interest though, is how the current
reshoring tide is aligned to the idea of creating shared value. Based on the
Harvard Business Review Article “Creating Shared Value”, companies lose more
from offshoring production. The cost of transport is high, and they lose out on
potential cluster development in the communities in which they operate. By
consolidating their production in the US, companies not only reduce costs but
also help the environment by reducing carbon emissions produced by
transportation. Reshoring may therefore create shared value in the US because
companies will lose less while advancing the economic and social conditions of
the communities in which they operate. Was President Trump thinking about
Creating Shared Value when he promised to return manufacturing jobs? We may
never know. But it sure looks like his promise is related to the idea.
Reshoring, if successful in the short and medium term,
may not remain that way in the long run. Organizations are going through
radical changes that affect the future of work. It is predicted that nearly
half of all jobs in the US could be automated by 2050. Automation is expected
to replace the assembly line and office workers who perform repetitive tasks.
It will be interesting to see how this plays out considering reshoring because
reshoring involves movement of production activities such as assembly lines. [3]
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