My Key Takeaways from
week 2
Article – The Real
Value of strategic Planning:
This article explained about how most companies invest ample
amount of time and effort in a formal, annual strategic planning process, yet
they get very little benefit from their strategy process. Kaplan lists some key
questions that needs to be addressed before a strategy meeting – who needs
attend the reviews?; how long should the reviews be?; where should they be
held?; what should be discussed?; how should the conversation be conducted? How
much preparation is needed? What kind of follow-up is required?. Of the above
mentioned questions, three things got my attention and I have planned to apply
them in my real life scenarios. First, the meeting should only have members who
can contribute meaningfully to the plans. Second, a document detailing the
strategy should be sent out at least a week before the meeting, this would allow
participants the time they’ll need to study it. The meeting should be a place
to ask questions and debate the issue instead of discussing about the problem.
Third, a disciplined follow-up is essential. Follow-up assures that the
strategic plans do not lie ignored on the executive bookshelf but are living
documents that drive actions and performance. I am planning to first implement
these three strategies in my meetings hereafter.
Building Your Company’s
Vision:
The Core ideology and the purpose is what defines a company.
The strategies and success are just a part of the company that varies
periodically. Truly great companies understand the difference between what
should never change and what should be open for change. The company’s Vision
provides guidance about what core to preserve and what future should be
envisioned to drive the company. Many successful companies have correctly found
their BHAGs (Big, Hairy and Audacious Goals). I have seen many companies that
went out of market as they didn’t realize their core purpose. One of my friend
founded a start-up that initially focused on connecting Healthcare
professionals online. It was started with a vision to support Healthcare. But
eventually he drifted off from his purpose and extended it as an online
platform for other commodities. By failing to stick to the core purpose, the
company lost its reputation and went off the market.
Your Strategy Needs a
Strategy:
Before formulating a plan one should consider several factors
for that strategy. To choose a right strategic style one must understand their
company’s structure, adaptability and vision. Each style is associated with
distinct planning practices and is best suited to one environment. A strategy
that works well for an automobile company where the market growth is slow does
not work in the same way for a company like software providers where the market
is rapidly changing. So once you have analysed and identified your environment,
a right strategy can be easily applied and can be continuously monitored to
adjust as conditions change over time. As far as I have observed, Companies
that continually match their strategic styles to their situation will enjoy a
great advantage over others.
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