Social media in the last few
years has redefined digital media and marketing landscape. Social media had provided this unique platform
to the consumers and organizations where they can connect, share and most
importantly the opportunity to the organizations to listen to what their consumers
say. According to Pew Internet Project’s
research related to social networking, as of February 2012, 66% of online
adults use social networking sites, hence every organization is
trying to increase its social presence and improve its consumer’s experience.
Non-Profits are utilizing social
media platforms to engage in the interactive nature of online social networks
and create meaningful relationships with followers. They are using to develop
an innovative approach for marketing and fundraising, all within the limited
budget available to many non-profit organizations. Facebook reports to have
1.01 billion users in September 2012 and Twitter's 140 million users tweet over 400 million times per day.
This clearly indicates that why non-
profits are moving towards social media because they can drive awareness for
the any social cause, share their previous success stories and build a
relationship with donors and provide them an easy channel to donate for a good
cause. Advantages of social media for
non- profits are that it is low cost, less effort, increase visibility and
crowd sourcing for various initiatives and incentives.
Social media is not only being
used to connect to donors and members by non-profits but to connect the opportunity
seekers and open positions. Recently LinkedIn launched a new tool, Board Connect,
to connect non-profits with interested and potential individual who can join
their boards. Social media is helping non-profits in the long term by building strong
relationships with people.
References:
Facebook Inc
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