Then again, anybody would have the same struggle trying to teach others how to be innovative or “think outside the box.” If I took anything from the article, I learned that creating new markets is not a simple step by step process that can be taught from an instruction manual. I followed the example of the article and started searching for other companies that found their “blue oceans.”
“Hulu: An Evil Plot to Destroy the World?” by Anita Elberse and Sunil Gupta, describes how a content distributor was able to work with Studios and Production companies and launch an online service that provided free content for users by utilizing revenue from advertisers.
In another article, “Cisco’s Vision: A Smart+Connected World,” Patrick Kelly mentioned how Cisco was “the first mover and leader in high-definition (HD) videoconference technology,” which reduced the need to travel while at the same time improving business continuity and increasing employee productivity.
It wasn't easy for either companies to do, but both companies found their own unique way to create new market spaces.