Wednesday, April 20, 2016

Can You Say What Your Strategy is


In the article “Can You Say What Your Strategy is?”, Collis and Tukstad stress the importance of having a 35-word company strategy, and communicating it to employees.  It is critical to communicate your strategy to the employees in order to ensure company is functioning in a coherent and cohesive manner.   The author further explains the three critical components of a good strategy statement are objective, scope and advantage.  This article does an excellent job explaining the three aspects of a good strategy statement.  Reflecting back on the many nonprofit organizations I have worked for and people I know who are developing their own nonprofit, the struggles and difficulties they face are due  to possibly not establishing the three critical components site by these authors.  I feel like since nonprofit are not selling a physical product or service they do not take time to really develop their value propositions.   There are so many nonprofits in Western Pennsylvania that are doing same exact things however many fail because they no properly articulate the unique value they are offering to the community which results in lack of community support and unfortunately sometimes in discontinuing the organization.  Additional a lot of nonprofit do not even acknowledge that they have competitors.  They do not allow themselves to be able to adjust to match their changing situations, or competition or to compete for donations, volunteers, or program space.  For example, I was a part of a program, that year after I left was permanently closed. They lose a huge percentage of the funding they need to execute their company because none of the population they serviced included veterans.  The funding was pulled from my previous employer and gave it to another organization. Possible if they were more informed with the changing in the upcoming grant funding year they could have partner with another organization that target that specific population or started to look for grant elsewhere.

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