- Most (if not all) companies attempt to generate shareholder value and increase it over time. This mission statement gives no particularly relevant information to customers or employees.
- It fails to describe the company's higher purpose, which is necessary to generate commitment among employees and to attract customers.
- "It is our goal to continue to professionally initiate emerging intellectual capital and quickly pursue seven-habit-conforming resources to solve business problems".
- "To proactively build interdependent intellectual capital so that we may endeavor to dramatically create corporate opportunities".
- "Our responsibility is to authoritatively integrate outcome-driven infrastructures to stay relevant in tomorrow's world".
Interestingly, though they look real, these mission statements are taken from an automatic generator . Unfortunately, it is not hard to imagine such statements in a real company.
From this analysis, I've found the following points to be very important when defining mission or vision statements:
- Keep it short and concise: It will make it easier for employees and customers to interiorize and therefore act according to it.
- Make it concrete, without being restrictive: It should be clear for anyone who reads it to understand what it means, but it should not restrict the company's future ambitions.
- Strike a balance between ideal and real: It is important to have a mission statement that describes a company's higher purpose and inspires people. However, it should also be aligned with the organization's context and aspirations so that it can be taken seriously.
 Mission Statement Generator - http://cmorse.org/missiongen/