In their article, “What Happens Next”, Peter Bisson, Rik Kirkland, Elizabeth Stephenson and Patrick Viguerie provide an analysis to five identified “crucibles of potential innovation that will shape the next decade and beyond.” The five crucibles they identify are (1) The Great Rebalancing, (2) The Productivity Imperative, (3) The Global Grid, (4) Pricing the Planet, and (5) The Market State. The implications of all five on for-profit companies are crucial, but what about their implications on education nonprofit organizations? I would argue, that while all five will impact the nonprofit sector, none will effect education nonprofits to the extent of Crucible 2.
The authors contend that the “best hope for keeping the wealth creation engine stoked is [with] improved productivity,” however this becomes complicated with the fact that the decline of “knowledge workers” is dropping at a much faster rate than “factory workers”. Businesses, the article states, will need to contemplate “how to increase the pace of talent development” because governments are not educating “knowledgeable workers” fast enough. As education in America continues to fall and bureaucratic red tape continues to stagnate change, companies might be forced to insert themselves in schools to ensure “knowledgeable workers” for the future.
If companies, do in fact start working alongside government to ensure productive and efficient developing institutions, the role of education nonprofits becomes ambiguous at best. Education nonprofits, such as Kipp and Teach for America who work within schools to improve learning and educational processes; will find themselves unable to compete with the power, influence, and resources of large global companies.
In the coming decade, education nonprofits must work to secure their position among governmental arms of education and school systems. If these organizations cannot find a way to market themselves as useful entities to for-profit companies or facet a niche for themselves so valuable that companies cannot compete, they could find themselves quickly disappearing. Up until recently, nonprofit and for-profit organizations worked to fulfill different consumer needs, but with social issues, like education, becoming impossible to ignore problems for big business, competition between these two factions has become inevitable.