One of the critical ideas that is not mentioned in this article is the break-neck speed in acceptance and adaptation companies have when it comes to IT-enabled business trends. It is not just a perk to have a mobile application for all platforms within the smartphone world, it is mandatory. The same can be said with the use of social media presence, cloud-based operations, and sales. When one company in an industry has a new way of using technology to its advantage, it will soon become ubiquitous.
The other fascinating ideas that was brought up was just how pervasive the capabilities for IT-enabled business operations has become. It is hard to imagine that there are potentially upwards to three billion new customers available in "emerging markets", with the potential for e-commerce reaching upwards to $20 trillion by 2025.