Wednesday, April 9, 2014

Incorporating Social Media into Business Strategy

The rapid growth of social media did not begin with Facebook nor has it ended there.  Since its launch by Mark Zuckerberg in 2004, Facebook has grown to over 1 billion users (as of September 2013)[1] worldwide.  Since that time, the world has also seen the successful launch of other prominent social media sites including Twitter, Pinterest, and Instagram.  As all sites gained in popularity and social media grew into a craze, it became clear that businesses needed to incorporate social media into their business strategies.

With millions of users, visiting sites by the minute, social media delivers a cheaper marketing platform to corporations.  More companies are choosing to adopt social media campaigns into their business strategy. A quick google search of ‘social media strategy’ generates thousands of articles, like this one from CNBC, offering the must know tips for businesses looking to boost their social media presence.  Beyond purchasing marketing space on prominent social media sites, my businesses are creating their own profiles and pages within the sites using them to keep consumers informed and interested in their product.  Eager to gain awareness and understanding that shares and likes causes increased views, some companies are hiring social media managers that devote their time to creating posts that will gain views and become trending topics. 

Yet, despite the clear advantage that companies using social media have, there are some organizations resisting the social media strategy.  It is clear that the social media trend is not going anywhere and companies need to continue to pursue this avenue in the exploration of their own strategy development.

Wilson, H., P.j. Guinan, Salvatore Parise, and Bruce Weinberg. "What's your social media strategy?." IEEE Engineering Management Review 41.3 (2013): 14-16. Web. 8 Apr. 2014.
Lerner, Mark. "The Social Media War [INFOGRAPHIC]." RSS. N.p., 7 Jan. 2014. Web. 8 Apr. 2014. <>.
"Social Business Strategy." Altimeter Group. N.p., n.d. Web. 8 Apr. 2014. <>.
"4 social media strategies to boost your business." N.p., n.d. Web. 9 Apr. 2014. <>.

[1]"Facebook vs Twitter." - Difference and Comparison. N.p., n.d. Web. 8 Apr. 2014. <>.

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