In this week’s article “Can you say what your strategy is?” by David Collis and Michael Rukstand, it is stated that an effective company’s strategy should be described in 35 words or less. But what if a company’s strategy statement could be described in 15 words or less? How easy would that be and how much more effective?
Following is a link to the the article "The Art of Crafting a 15-Word Strategy Statement" by Alessandro Di Fiore posted in Harvard’s Business Review Blog Network. Alessandro Di Fiore explains the difficulties of the 15-word constraint and analyzes the success of IKEA’s 15-word strategy statement: “At IKEA our vision is to create a better everyday life for the many people.”