Mylan is a generic drug company located about 30 minutes west of Pittsburgh, PA. It is the 2nd largest generic drug supplier in the U.S. Its mission is to provide the 7B people in the world access to life-saving drugs. How does this global breadth from a generic drug company translate to its tangibles? Mylan has a robust infectious disease medication portfolio. Every year it invests heavily in its production/manufacturing in order to drive prices down and to scale to the need of 3rd world countries. One of the key values in Mylan is integrity. Integrity is specifically relevant to Mylan because counterfeit medicine prevalence is very high globally and subsidies from non-profits are a significant revenue to make infectious disease drugs affordable.
During my internship, Mylan was undergoing a vision change from a generic drug company (an unknown company to many consumers) to a health company. The strategy was to implement an aggressive brand strategy to gain greater recognition. Mylan changed all its pill bottles to a distinct blue tone with a recognizable marker so pharmacists know exactly which meds are the high-quality, affordable Mylan products. Mylan grew its Public Policy division (located in DC) to target education boards in key states so its staple Epi-Pen product (for allergies) can be provided and available in every public school system. All the intern teams were strongly encouraged to think of new initiatives to increase Mylan's reach to the global population in a recognizable way. For example, giving out free HIV diagnostic tests was approved in certain developing nations to drive up the demand for Mylan's HIV drugs. We were told that it doesn't matter if the initiative was not profitable - the benchmark was set at break-even.
The "simple rules" for the interns were innovation, collaboration, and a greater social good. As long as we can justify the ideas within these 3 areas, it was incorporated into the recommendations. It was through this experience that I saw how a developing strategy move from the abstract to actionable tasks.