My capstone project involves building strategies for an E-learning start-up. After reading the articles about coherent strategy, I can now recommend strategies that will now be focusing on both the external market of the E- learning business and the capabilities of the product. This is the basis for my strategy implementation:
Elearnity has been doing research on the Learning Content Management (LCM) industry and has come up with the following results:
· 50 per cent of the firms want collaborative e-learning.
· 10 per cent of the firms want distributed classroom management.
· 40 per cent of the firms want all learning production.
Also an LCM solution should have the following:
· Creation, Packaging and Input
· Controls, Processes and Workflow
· Repositories and Integration
· Delivery and Publishing
· Management Services and Reporting
· Learning Content Deployment.
Also, the LCM market is immature and can be disrupted.
Now that we know what the market demand is for an LCM let us look at the capabilities of my client’s product:
· An LMS based on crowdsourcing
· An LMS with a myriad of reporting functionalities.
· No back end support it relies on professors providing content.
· Relies more on the presentation of data in an innovative way.
From what we know about coherent strategies, my client should focus on the crowdsourcing features that will provide collaborative learning such as students sharing notes, professors sharing content etc. My client can take responsibility of deploying the software on the customer side. Also, since the LCM market is in its early stages it is conducive for a startup and any innovative features can establish it as a leader.