Over the course of 30 years, broadband and the Internet have become the way of life for almost everything we do--from researching items on the Internet, to buying groceries online, to buying movies and games to play against our friends. The Internet is available everywhere you live. In fact, Politic365 Editor-in-Chief, Kristal High notes that, "Today, the broadband marketplace is more robust than it's ever been with the advancement and convergence of the tech sector, increasing competition between wireless and wireline options, and the personalization of products and services allowing the consumer to get what they want, when they want it." As technology advances, people's access to the Internet and the options that they have to do so, have created an open market for products, thus causing an increase in the competition for who gets the most consumer interest and service. As such, the demand for Internet begins to far exceed the supply that may be available. This not only allows for emerging industries to enter the market, but calls in the question the leading nature that the U.S. has within the market. Yet as the U.S. continues to dominate the network competition, European countries have begun to try to emulate the U.S.'s strategies so that they too can be amongst the leading providers. However, as the global market continues to increase congruently with the increase in technology, the need for speed will grow within both small businesses and communities within the future.
Broadband and the Internet have strategically placed themselves within the U.S. market where they have not only dominated the industry as the lead supplier, but have created a strategy in which emerging markets, particularly other countries, have attempted to take the dominating spot. Thus as authors Tarun Khanna, Krishna Palepu, and Jayant Sinha note in the article, "Strategies That Fit Emerging Markets", "If Western companies don't develop strategies for engaging across their value chains with developing countries, they are unlikely to remain competitive for long. However, depsite crumbling tariff barriers, the spread of the Internet and cable television, and the rapidly improving physical infrastructure in these countries, CEOs can't assume they can do business in emerging markets the same way they do in developed nations." As High points out in the Huffingtonpost article, just because there are new emerging countries, their likelihood of becoming a top player is not guaranteed given the limited resources that they have available to them.
My question to the class is whether or not they believe that the U.S. will continue to remain the leader supplier given the continuous innovations that emerging countries are beginning to develop?
The Need for Speed