What's the best way to capture your day? Take a picture. Instagram has become an entertaining frenzy across social media boundaries such that it sees more than 40 million pictures per day. As a way to embark on this frenzy, Snapchat has attempted to pursue the same social media waves, but has failed to do so in a compelling way. While users are able to upload pictures onto Snapchat, the messages that users can send along with their pictures are instantly deleted. Instagram users however, are able to upload photos are more permanent and become a constant reminder of the world's beauty for others to see. And unlike Instagram, Snapchat's platform only sees 150 million photos a day. As such, Snapchat has been compare to more similar platforms such as the iPhone's iMessage, where iPhone users can send texts, pictures, and messages for free.
In comparison to its competitors, Snapchat sees much less traffic and a lot less users than its competing neighbors. However, the small difference between Snapchat and Instagram, iMessage, or even WhatsApp, is its capacity to allow users to write text over pictures. Not only does this allow for the user to personalize their picture, but allows for users to send messages that may be more unconventional in a short period of time without having to worry about someone else seeing it.
In relation to this week's readings, this article focuses a lot on Blue and Red Ocean concepts as discussed by authors W. Chan Kim and Renee Mauborgne in "Blue Ocean Strategy". The authors point that "red oceans" are the everday markets in which industries exist. "In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. Here, companies try to outperform their rivals in order to grab a greater share of existing demand" state Kim and Mauborgne (3). However, in a "blue ocean" strategy, industries are not in existence yet within the known market space. In fact, demand is created rather than fought over. In regards to the Snapchat app, its founders were aiming to make an impact in the social media scene from a unique perspective without having any competitors. This however, has not been the case. While Instagram has appeared to be a competitor, both iMessage and WhatApps have created a greater problem for Snapchat than expected. The unique market space in which the app thought to exist in does not actually exist.
As such, my question to the class is how do industries create technologies or new inventions without stepping on the lines of another item? What exactly determines the new invention an item in an unknown market when things seem to be a mere replica of something that already exists?
Snapchat Message Volume Triples To 150 Million Messages A Day, But Hold On To Your Hype