Wednesday, April 10, 2013

Change Management Strategy

If there is one thing that is constant, it is change. There are always changes happening at organizational level. They can be of very different nature, such as –
·         Acquiring a company of near equal size
·         Getting suppliers to use a new web-based form and process
·         Relocating office spaces within an existing building
·         Implementing an Enterprise Resource Planning solution
·         Reorienting around processes instead of functions
·         Releasing a new product

Each of them can impact people and the manner of how do they their jobs and has various risks associated with them, such as not being able to engage employees well. Research revealed that 94% of employees who report that change was not handled well in their organizations are disengaged. Many organizations fall short when it comes to managing change. That’s especially true for senior leaders’ performance. Only 43% of employees globally agreed or strongly agreed the organization was able to handle change effectively.
The strategy of how to incorporate a change can vary for each scenario. Hence, Change Management Strategy is very important to manage change, given unique situation of the project.

Change Management Strategy
A change management strategy utilizes a standardized framework to plan and implement change to ensure business needs are met, risk are identified and managed, skills such as, change leadership, resilience are reinforced and transition is smooth. An effective change management strategy can reduce the dip or the disruption and expedite achieving business benefits.

The Change Management Process
Based on Prosci’s research of most effective and commonly applied change, most change management processes can be split into three phases:
Phase 1 - Preparing for change (Preparation, assessment and strategy development)
Phase 2 - Managing change (Detailed planning and change management implementation)
Phase 3 - Reinforcing change (Data gathering, corrective action and recognition)

Organizations that do not apply change management effectively run the risk of failing to achieve business objectives to due to decrease in productivity, poor engagement and high attrition. By adopting an effective change management strategy, companies can get most out of their business initiatives and enhance their competence in marketplace.


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