- Profit is an output and a symptom of success, not the cause.
- Profit is temporary and can be wiped out in an instant.
- In tough times, profit can be hard to come by.
- You need more purpose than profit to make it through.
- Profit doesn’t motivate the salaried staff who make success happen.
- Customers don’t appreciate being seen just for their revenue.
- Consumers are increasingly focusing on values and contribution to society when choosing who to do business with.
In summary, it doesn't matter if the organization is nonprofit or for-profit. Customers/audiences are more likely to be loyal to a company that knows its purpose and stays true to it. Plus, customers probably wouldn't like it if they found out that purpose is "taking their money."
1.) Bowman, Steven. "What Corporates Can Learn from Not for Profit Strategy Setting." Australian Strategic Planning Institute. Web.
2.) Stocker, Matt, Ltd. "Purpose Beyond Profit." Web log post. Matt Stocker Ltd. N.p., 10 July 2012. Web. 31 Mar. 2013. <http://www.mattstocker.com/blog/purpose-beyond-profit/>.