Recently, a drastic clash with organizational inertia was the caused by the passage (and subsequent supreme court upholding) of the 2010 Affordable Care Act, which paved the way for the medical provider-payer hybrid known as Accountable Care Organizations. Although untested and yet to have made a measurable effect on the industry, this new model has caused at least one insurer, Aetna to reconsider its entire business strategy.
|Mark Bertolini, Aetna CEO|
Although a complete corporate overhaul may seem drastic to other large organizations, it would appear to be both expected and necessary for a company such as Aetna. These type of strategic innovations are why Reeves, Love and Tillmanns in their article "Your Strategy Needs a Strategy" label the Insurance industry as a "Visionary Environment", where the environment is predictable, yet a single organization may have the power to change it. If that proves to be true, then Aetna would appear to be on the forefront of innovating not just itself, but the entire industry along with it.