Tuesday, April 10, 2012

Steve Jobs' Use of Organizational Agility

I would highly recommend Steve Jobs' biography by Walter Isaacson, for those that have not read it.  Other than telling Jobs' chaotic life story, Isaacson demonstrates how Jobs revolutionized many industries.  With his creativity and imagination, Jobs used organizational agility to bring Apple to where it is today. 

Jobs changed the way people interacted with technology. He thought differently when developing products such as the iPod or iPhone, and set the bar high for any fellow competitors to compete. Jobs made it look simple for Apple to deliver these industry changing products on a yearly basis.

In an article from the website "Business Agility", the author discusses how typically technology products have a shelf life of less than a year, and more than 80 percent of products have an expiration date of 18 months.  The author further entails how Jobs worked against these statistics, and how he excelled under this crunch of a timeline. In order to deliver Apple's hot products in that timely manner, Jobs focused on Apple's organizational agility.  However in order to successfully have this agility, Jobs focused on a close coordination of all aspects and divisions of Apple.  This coordination included the oversight of analysis of the market and supply cycles, predictive analytics, marketing plans, customer service solutions, and creative design.

Under Jobs' guidance, Apple had some of the most well known successful outcomes from organizational agility.  Both the public and Apple's stockholders, are looking into the future and hoping that Jobs' impact on the company will continue to be seen in their continuing focus of agility.

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