Wednesday, June 1, 2011

Week III External Strategy Environment Analyzing

The article on yesterday’s WSJ “Western Graduates Head To China for Internships” make me think about the reading “Going from global trends to corporate strategy” and porter five forces that has been repeated using and analyzed in our readings.


The article stated that more and more graduates from Europe and the United States choose to have a working experience in China. They thought this experience will add their competitiveness for future job searching or promotion. According to the article, it did help. This situation happened surely only under the trends that China is playing more important role in the global economy and those graduates and the company hiring them have awareness on that. But what is really good about having international working experience?


I came to the United States 2 years ago to study in Public Policy and Management. Just graduating from my undergraduate major –environment economics, I thought the economics and management science is more mature in the United States. I want to learn the knowledge and bring it back to China. The studying abroad experience will add my competiveness. So I came for the knowledge. But after two year’s study, after talking to senior managers in both China and the United States, I realized I need to have some working experience here to achieve the goal: add competiveness. The major thing I can learn while working is the culture. Knowledge is important, but how to sufficiently apply the knowledge is more important. Culture is one of the main factor impacting how to apply, but cannot be understand well through class. That’s also what the western graduating working in China emphasized.


The fist impact on global business listed in the reading is “growing number of consumers in emerging economics”. But the consumer base under the global context, especially those in the emerging economics, actually affective dramatically by the local culture. For example, in the United States, green shows positive. Dollar printed in green, the raise of stock shows in green, some restaurant provide green pen for signature of credit card. Red means negative. But in China, red means positive and RMB is printed in red, the raise of stock shows in red. If a green hat is highly demand in the United States, it won’t work well in China. Because in Chinese culture, a “green hat” for a man implies his wife is cheating on him. Hat companies failed to understand this culture will have a huge loss in the China market.


The discussion on the trends of working abroad in the WSJ article is an on-time summary for this phenomenon. It listed the benefit and potential barriers for this international experience. I think it will be good information for those who is thinking about building a global view, with specific interest in China’s market.



Reference:

ESPINOZA, J. (2011, May 31). Western Graduates Head To China for Internships, Asian Work Experience Helps Résumés Stand Out in Tough Market. Retrieved June 1, 2011, from The Wallstreet Journal: http://online.wsj.com/article/SB10001424052702303745304576354963157118104.html?mod=rss_careers

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.