Tuesday, April 19, 2011

EA Knows Their Strategy - Juli Digate

One of the articles that stuck out to me this week in our readings was "Can You Say What Your Strategy Is?" from April 2008's Harvard Business Review. Essentially, I think few companies can clearly and concisely state their strategy. Many companies have a vision statement, and many make strategic plans, but few have strategy statements. In the article, Edward Jones was used as an example, and the company has a clear strategy statement that I thought was most interesting. That type of statement really does leave no room for misinterpretation, as the article indicates.

EA, Electronic Arts, has recently outlined a strategic vision that is their strategic vision: "fewer and bigger brands, more digital content and consumer outreach, a larger free-to-play business, and more new IPs." (See linked article below.) I was searching for companies' strategic statements, and this was one of a select few that were clear and to the point.

Do you think companies should make sure to have strategic statements, like mission statements, rather than just a lengthy strategic plan? How do you think strategic statements influence consumers? How do they influence competitors? Do you think these statements indicate a greater understanding of one's own strategic vision?


Read more: http://www.businessinsider.com/eas-fewer-and-bigger-brands-strategy-doubles-fps-marketshare-for-company-2011-4#ixzz1K22Nf8Pp

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