In the article "Competitor Analysis: Understasnd Your Opponents," we learned that strategy is dependent on a proper analysis of the market. A huge aspect of this is analysis of current and potential competitors, as Porter discussed in the "threat of rivals" and "substitutes" aspects of his industry analysis.
Recently, American Express launched "Serve," an online payment system that will be a new competitor for PayPal. Paypal has recently released expansion plans, and experts are speculating on the impact of a new competitor in their plans. Read more on American Express' new venture and how it rivals PayPal:
- "Will American Express' 'Serve' Replace Kiddy Allowances? by Erica Ho, 3/30/2011, http://techland.time.com/2011/03/30/will-american-express-serve-replace-kiddy-allowances/
- "American Express Takes on PayPal in Online Payments War," by Keir Thomas, 3/29/2011, www.pcworld.com/businesscenter/article/223676/american_express_takes_on_paypal_in_online_payments_war.html
- "American Express Launches Serve, a Competitor to PayPal," by Ina Steiner, www.auctionbytes.com/cab/cab/abn/y11/m03/i29/s01
- "Will Competition Put a Crimp on PayPal's Expansion Plans?" Response to Steiner's article, http://letters.auctionbyes.com/cgi-bin/blog/blog.pl?/comments/2011/3/1301497999.html